Best Prestashop Modules for GA4 - Google Analytics 4 Tracking
As we know, combining data from websites and mobile apps into one analysis can be challenging. To simplify cross-channel eCommerce tracking, Google developed Google Analytics 4. It gathers data from both websites and apps and analyzes it together.
Google wants everyone to adopt its latest platform because GA4 enables unified tracking across eCommerce mobile apps and websites through one account. The newest version of Google Analytics comes with advanced analytics capabilities. These features provide insights into how customers and digital users interact with your website.
Keep in mind GA4 has a completely redesigned data structure compared to Universal Analytics. This new analytics tool will give all eCommerce businesses an improved way to measure and analyze online store traffic over the coming years. If you want to integrate google analytics 4 for PresaShop 1.7 and PresaShop 8.x, then this blog is your compass. Here we have listed the 3 best PresaShop google analytics 4 (GA4) modules. So let’s begin!
1. Google Analytics 4 - GA4
This module was created in response to the problem that sites are experiencing with Universal Analytics where cookies are blocked and analytics are left without data. Allows measuring ecommerce events that are not collected in a predefined way
Better measurement translates into better strategies for your business. You will be able to know what works and what doesn't, and adapt your actions to what your audience demands. Add e-commerce events to your online shop to get the most out of Google Analytics 4 reports. The module makes use of dataLayer to report the information of each visited page to GA4.
2. Google Tag Manager Enhanced Ecommerce (GA4 + UA) - PRO
The most advanced and reliable module to work with Google Tag Manager! Add an enhanced and customized datalayer on every page of your shop and plug every others services you like in few clicks (Analytics, Fb Pixel, Adwords...). Compatible with GA4 !
Google Analytics Enhanced Ecommerce (GA4 & UA) : This module sends a lot more information than classic Google Analytics (or Universal Analytics), so you can have more accurate ecommerce reports.
3. Google Analytics: Google Analytics 4 (GA4) Integration Prestashop Module
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Google Analytics 4 Prestashop (GA4 Prestashop), the most recent iteration of Google's web analytics platform, offers a more comprehensive suite of features and tools than its predecessor.
This module is designed to integrate Google Analytics 4 Prestashop - (GA4 Prestashop) with PrestaShop 1.7.x and PrestaShop 8.0.x, providing a comprehensive and adaptable solution for tracking and evaluating website performance. In this module, you can dive deeper into the most popular customer insights to better understand their expectations and interest and provide a better user experience. With the help of Google Analytics 4 Prestashop - (GA4 Prestashop), store owners can measure their web performance accurately using their Google Analytics 4 - (GA4) account. They can see how many people are visiting their site, how many clicks they have, how long a session is, how long the session lasts, how long the bounce rate was, and much more. With this important information, it’s easy to manage and regulate important elements such as content and images so they can gain more traction.
From the Blogs
This step-by-step guide will walk you through setting up Google Analytics 4 (GA4) tracking on PrestaShop. Implement GA4 tracking seamlessly and unlock powerful ecommerce analytics for your PrestaShop store
There are just a few of the Free PrestaShop 8 themes available in the market which are fully compatible with PrestaShop 8. When choosing a theme, consider your store's needs and choose a theme that includes the functionality and design elements that are most important to you.
A PrestaShop theme is a template that you can use to give your online store a specific look and feel. It is often said that the right theme can make a world of difference between zero sales or thousands of sales.
You can install either by one-click installation service provided by your hosting provider or you can install it manually via FTP and MySql. To install PrestaShop manually manually via FTP and MySql:
A PrestaShop theme is a template that you can use to give your online store a specific look and feel. It is often said that the right theme can make a world of difference between zero sales or thousands of sales.